On Line Troll Strategy

The Music Business exists on stage, backstage, front of house, on the road, in the studio and on line. One key strategy for your music business plan is centred around your on line activity. So make sure you have a Digital Strategy ready to help you to deal with the inevitable on line trolls.

The internet gives people a voice and in many cases, gives people who would otherwise be voiceless, a voice. Bored, feeling worthless and powerless, needing attention, looking for a fix of chaos, feeling inadequate and jealous, living in a fog of despair – any of these will drive an on line troll.

And if your business lives on line, you WILL be a target.

In a world where on line bullying has potential devastating effects, it is wise to craft your official Music Business On Line Troll Strategy. So here are a few tips to help get you started:

Don’t Feed The Trolls

Don’t respond. Don’t engage. Ignore them. Stay silent. If you don’t give them oxygen, they got nothing.


Remember that trolls have a very sad life. They get their energy from trolling. And sometimes this can get in and hurt your feelings because trolls are masters at that. So go get support. Talk to someone in person. Get it all out of your system. Don’t take it on board. Release it back to the wild.

Stay On Track

Establish your own rules of On Line Engagement on every Social platform. Delete the comments immediately. Block and Report. Take away the oxygen from the sad little suckers.

Remember the 33% Rule

In life and on line, there will always be 33.33% of people who love what you do and 33.33% of people who hate what you do and 33.33% of people who just don’t care. The remaining .01% are too busy having fun to notice.

The more fans you attract, the more haters you will attract. It’s pure mathematics. It’s life. Have your strategy ready and stay focused on your end goals. You have the power to focus on what you choose to focus on.

So keep yourself in the light!

Nichola Burton

Nichola Burton

Nichola Burton is the CEO of The Pushworth Group, Coach and Program Manager for Music Means Business, Event Manager and Producer, Artist Manager, Podcaster, Author, Musician and Vocalist in Brisbane, Queensland, Australia with over 30 years experience working with Musicians, Performers, developing Artists and coaching them through Marketing, Branding, Show and Business Management. She holds qualifications in Business and Front Line Management, Training and Workshop Delivery, Music Business Management and Piano and Voice from the Queensland Conservatorium of Music.

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