Are you ready to cut the chase and get to the cold hard truth? Especially in light of the COVID lockdowns, how interesting was it that the Australian Music Industry had no idea of its business metrics. Want to change that?
Collecting your Statistics
If you don’t know what your numbers are, then start collecting. Use these questions as your starting point. Use Google Sheets in your G Business Suite. That way you have access anywhere via your phone.
It may shock you to know that when we propose your act to a Venue, Promoter, Corporate Client or Event/Wedding Planner, we are asked 2 questions:
- What is the total reach for the Artist Digital Brand?
- How did this artist add value to the venues they have been working with in the past month? % Bar Increase, Ticket Sales, % Increase Social Engagement.
Then they Google you.
Without a Facebook page at the very least, its more often than not, a hard pass. If they cannot tag you they cannot market you.
The biggest No No is Personal Facebook pages to market your Music Brands. If this is you, then you are on the fast track to becoming a Music Business Dinosaur. And if you are ok with that, then click off now and don’t read any more.
Common Dinosaur Excuses
If you have heard yourself saying any of the above, then you are on the fast track to becoming a Music Business Dinosaur. And if you are ok with that, then click off now and don’t read any more.
However if you are not satisfied with the gigs that you are being offered and you want to KEEP gigging, earning performance, selling your Merch to fans, reach potential students, reach potential customers wanting you to produce their music, reach potential network partners wanting to offer you soundtrack gigs or write and record a project together, reach higher paying corporate gigs or simply build your music business then stay connected to us, read our blogs, posts in our private Facebook Artist Group check out our Music Biz Training Videos.
We also offer Music Business Coaching packages to Artists that work with Pushworth exclusively. Click here to preview The Metriculus™.
It has never been easier to build a brand and band value in a market.
And while you start to collect and build your Stage and Digital Metrics, Check out our blog about how to use Social Media to build your business. Click Here