The challenges of the past year have placed enormous pressure on music industry businesses. I hope that you know just how incredible you are to still be out there gigging. Few businesses in other markets could have the mental tenacity to adapt and pivot like you guys do. Bravo!!

Without guarantee and without government funding, the majority of the practitioners in our industry have learned, through necessity, how to forage, innovate, pivot and level up in order to survive. For many industry people, lockdown was an opportunity to tune into themselves more without the distractions of tours and gigs.

We are committed to highlighting ways to stay healthy and whole for practitioners in the Australian music industry for we well understand what it takes to deliver music and entertainment to the masses.

As such we wanted to share this site with you:

Blue Zones are pockets of people around the world with the highest life expectancy or with the highest proportions of people who reach 100. Twin studies show that only 20% of our life expectancy is genetically controlled. The majority is determined by lifestyle and environment.

Given certain criteria there are 5 places around the globe that were identified:

Studies have identified the defining factors for these pockets. Things like:

2020 changed our industry for good.

What we make of these changes will be the making of our industry.

Nichola Burton

Nichola Burton

Nichola Burton is the CEO of The Pushworth Group, Coach and Program Manager for Music Means Business, Event Manager and Producer, Artist Manager, Podcaster, Author, Musician and Vocalist in Brisbane, Queensland, Australia with over 30 years experience working with Musicians, Performers, developing Artists and coaching them through Marketing, Branding, Show and Business Management. She holds qualifications in Business and Front Line Management, Training and Workshop Delivery, Music Business Management and Piano and Voice from the Queensland Conservatorium of Music.

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