Why should I get 'AMPED UP'?
AMPED UP is a program designed specifically for musicians, to expand their digital literacy and marketing skills in order to increase their employability.
Upsklling them in the concept, creation, production and management of Digital Marketing applications and strategies in turn broadens their commercial market value.
This program is designed to help them to better adapt to the current Live Music Show booking process where Bars and Venues need musicians to be more of an investment in building their business and less of a cost to their bottom line.
Key Deliverables - task/activity to be undertaken
- 4 x One on One Session with Nichola Burton and Emmanuel Kyriakidis.
- 2 x Group Workshops
- Survey - Vision and Values, Resources, Assets, Finances, The Team,, A + R, Influence, Metrics
- Professional Health Check - review of brand and marketing assets
- Personal Health Check - potential areas of Resistance, internal Challenges, potential Risks
- Produce a Brand Plan including Photo Shoot Plan, EPK, Copy for Biography, Wikipedia, Website, Press Release and Social Media
- Produce a Digital Asset Plan from conception, creation and production of all Digital Assets + Management Dashboard
- Set up all Social Media Platforms and Facilitate and Curate Social Media Story Board Content 12 Month Plan
- Create Action Plan for Team, Establish Benchmarks and Deadlines, Set Realistic Goals that match the Vision and Values
- Based on the Health Checks, create a Contingency Roadmap and equip the Team with Strategies to mitigate continued resistance
Outcome - What will be achieved by this activity?
- Elevate the standard of Independent Music Artists to enable them to perform and increase income opportunities
- Stimulate the economy by incentivising audiences to attend live shows at bars and venues.
What types of audiences will benefit from this activity?
- Independent Music Artists
- Hospitality and Tourism Operators
How this activity will contribute to employment opportunities and the expected economic benefits of this activity for other industries such as hospitality and accommodation and for your organisation.
- Build Music Industry Capacity
- Assist Music Artists to market their shows as Investment instead of Cost to a Venue
- Faciliate Music Artists to build a higher market value
Metrics
- We have facilitated 18 Artists through the AMPED UP program in 2021.
- Since re opening post Lockdown in 2020, and thanks to the uptake of this program, our live music curation service strategy has changed as a result leveraging a Marketing partnership between Artists and Venues
- This new strategy has elevated the market value of these artists with performance fees increased by an average of 40% in comparison to pre March 2020 performance fees.
- We have a further 7 Artists booked in for an AMPED UP session for the remainder of 2021.
- The first three months in 2022 are fully booked for AMPED UP sessions with a further 10 new artists undertaking the program.
Letters of Support
Testimonial
I have worked with Nichola Burton in her AMPED UP program since 2015. This program equipped me to establish my new website and transition into a digital marketing strategy for all my enterprises including GANGgajang and Uncle Jimmy Thumbs Up!.
Music Means Business
This program is run by Nichola Burton, Program Producer for Music Means Business in partnership with The Pushworth Group
