Checklist

Setting Up and Managing your Marketing CHECK LIST

  1. Know your Story
  2. Know the demographics of your catchment area.
  3. Know the target market that YOU are aiming for, and in consideration of the demographics of the catchment area around your venue, tailor all Socials to suit.
  4. Match the branding of your Website, Socials, In House Advertising, Bar Décor and Artwork to keep a congruent image.
  5. Identify your POINT OF DIFFERENCE in your local market
  6. Identify your UNIQUE SELLING PROPOSITION in your local market
  7. Tell your Story
  8. Construct your Marketing Plan and set up your daily, weekly, monthly and annual goals.
  9. Manage your present Socials:
    1. Ensure you have a SOCIALS training update once a month with your team to ensure everyone is on the same track with SOCIALS posting, campaigns and policies
    2. Go through negative reviews and rectify immediately
    3. Ensure you have a register of Socials Admin and Passwords saved and updated
    4. Ensure there is a hierarchy of ADMINISTRATOR access to ensure you do not get locked out of your Socials at any time
    5. Ensure you have a clause in your team Contracts to manage the Socials policy to ensure an exiting Contractor or Team Member can be removed from all Socials without losing the Social page itself.
    6. Look at using a platform like Sprout Social to manage your campaigns and post across multiple platforms.
  10. Organise a VENUE iPAD or iPHONE that is set up to all Socials encouraging your team to post daily
  11. Hire a photographer and a videographer to take shots of people in the venue eating, drinking, watching bands, dancing, partying. Make sure the demographic of the people in the shots/footage match the demo in your catchment area and target market.
  12. Integrate your Marketing with Us:
    1. Official Hashtags
    2. Facebook Page
    3. Twitter
    4. Instagram
    5. You Tube Channel
    6. Your Media Plan – Print/Radio
    7. Monthly Art Deadline
    8. File Formats for Live Music Art
  13. Meet with Us for:
    1. Live Music Marketing Audit
    2. Internal/External Marketing Review
    3. Cycles/Trends/Market Price
    4. Strategies for Live Music Marketing Integration

What to do for your Local, Tribute and Feature Shows