Know the target market that YOU are aiming for, and in consideration of the demographics of the catchment area around your venue, tailor all Socials to suit.
Match the branding of your Website, Socials, In House Advertising, Bar Décor and Artwork to keep a congruent image.
Identify your POINT OF DIFFERENCE in your local market
Identify your UNIQUE SELLING PROPOSITION in your local market
Tell your Story
Construct your Marketing Plan and set up your daily, weekly, monthly and annual goals.
Manage your present Socials:
Ensure you have a SOCIALS training update once a month with your team to ensure everyone is on the same track with SOCIALS posting, campaigns and policies
Go through negative reviews and rectify immediately
Ensure you have a register of Socials Admin and Passwords saved and updated
Ensure there is a hierarchy of ADMINISTRATOR access to ensure you do not get locked out of your Socials at any time
Ensure you have a clause in your team Contracts to manage the Socials policy to ensure an exiting Contractor or Team Member can be removed from all Socials without losing the Social page itself.
Look at using a platform like Sprout Social to manage your campaigns and post across multiple platforms.
Organise a VENUE iPAD or iPHONE that is set up to all Socials encouraging your team to post daily
Hire a photographer and a videographer to take shots of people in the venue eating, drinking, watching bands, dancing, partying. Make sure the demographic of the people in the shots/footage match the demo in your catchment area and target market.