Your venue is an important local gathering place that provides a unique function in the community. It is the heart of the local community. Live Music and Live Music events at a local pub could potentially boost your bar sales by $300,000.00 each year. * CGA Strategy research, 2011.
Hotels and Bars use Live Music Artists as part of their overall Marketing Strategy to attract and keep customers to their venues.
The Music Industry in Australia is inextricably linked to the Hospitality Industry.
Every aspect of your Venue Business will be influenced by who your customer is. Getting real and clear on WHO your customer is will influence all areas of your business from menu, to gaming room to bottle shop to bar. It’s really about what THEY want to experience.
What do YOU as a venue offer that has meaning to your customers, makes their lives easier and will bring them back for more?
Put yourself in THEIR shoes.
Whatever EXPERIENCE you are offering will need ongoing relentless creative and interesting marketing.
Live Music forms part of every Venue Marketing Business Plan.
Once you clarify WHO your customer actually is and what THEY want then start creating specific experiences for them instead of the same old general promo:
Whatever it is, create a list of goals and then set your benchmarks for marketing concepts for each goal you set. This seriously is the job that never ends and that is what makes it so much fun as long as everyone in your venue keeps it real – you are ALL Marketers in essence.
Your Entertainer or DJ for that particular event can tag your event or promotion and promote it in THEIR campaigns in the lead up. Then they can promote and run competitions during the night of their performance to focus the audience attention on each specific promotion. Get them to sing or rap and video it for your ongoing Venue Marketing campaigns. You have access to live performers who can MC – leverage it for every one of your promotions! Only limited by your imagination.
It could be a local sporting team or a local charity or community group. A Live Entertainer is a Master of Ceremonies who can shine the spotlight on that group for the whole night. Who wouldn’t want to celebrate with their group at your venue when the whole night is all about YOU? The Live Entertainment keeps everyone happy and partying FOR you.
When local celebrities, radio and TV personalities, DJs, sportsmen or local community leaders agree to be a guest bartender at your venue, the Live Entertainment provides the production, the microphone and the intro and outro music and banter so you don’t have to.
Build local community – keep them coming back as customers. Your internal promotions are typically targeted about the community. When you feature a local business, promoting them as part of your local community programs, the Live Entertainment can give away vouchers for the local business. They can interview the local business owner live on stage. They can perform a special request for the local business, get them to sing along, the business can video it and the whole night is a real feature about the local business being celebrated at YOUR venue. You could even run a Battle of the Businesses and offer discounts off drinks and meals for whichever business brings the most people on any given night and then gets up and sings or dances to their special song with the Live Entertainment together.
People come to your venue because they want something fun to do. You have a long list of promotions that will give your audience a ton of different activity to do in your venue. Many of these activities will need a microphone, production and an MC to run the competitions, make announcements, feature the local community or business group and keep everyone on the dance floor and in the bar. Ideas are limitless………
Live Music and Entertainment forms 15% of your Venue Marketing Strategy. Our focus is centred on supporting YOUR BUSINESS with the right Live Music and Entertainment. So when you book an artist with Pushworth, we will work with your Marketing Manager to ensure that you get the best chance to attract Bums on Seats and Raise the Bar!