Why Should I 'Face the Music'?
The Pushworth Group has a long history of nurturing the careers of musicians while also supporting venues across Queensland. Over the past 30 years, The Pushworth Group has worked with musicians from their formative stages right through to ARIA and Grammy award winners. They have been involved with over 145,000 live events, produced significant community festivals and have had a hand in developing some of Australia’s most iconic musicians eg Savage Garden and The Butterfly Effect.
Their latest program, Face the Music, utilizes this expertise to develop existing and emerging musicians, elevating their standard to enable them to capitalise on upcoming Tours, Releases, Campaigns and business opportunities.
As a secondary benefit from the Face The Music program, the increased high level of entertainment and marketing and supportive services, bars and venues have a greater chance to leverage these tours to increase trade, attract more people on premise and ultimately incentivise audiences to spend more money in their local community.
In 2021, the landscape of the Australian Music Industry is almost decimated. Few Music Artists can afford to pay for full time Artist Management and therefore do not necessarily have access to resources that can guide, support and facilitate them through the music business journey.
Face the Music is a program designed to specifically support independent artists on this journey. Face the Music offers the overview of an Artist Manager with the strategies of a Business Manager.
Face the Music activates a stabilizing force in a highly destabilized and uncertain market, elevates the standard of musicians, increases the musician’s income earning potential which ultimately drives traffic to venues across Queensland benefitting industries impacted by COVID-19 such as arts, hospitality, accommodation and tourism.
Key Deliverables - task/activity to be undertaken
- One on One Session with Nichola Burton and Emmanuel Kyriakidis.
- Group Workshops
- Survey - Vision and Values, Resources, Assets, Finances, The Team,, A + R, Influence, Metrics
- Professional Health Check - review of marketing and live performance
- Personal Health Check - potential areas of Resistance, internal Challenges, potential Risks
- Identify the Brand story for the Music Artist and then linking that story to a target market and potential partners - Charity and Sponsors
- Produce Business Plan Roadmap - Tour, Release, Content Plans and Campaigns
- Build capacity in the Team
- Create Action Plan for the Team
- Set Realistic Goals that match the Vision and Values
- Establish Benchmarks and Deadlines
- Create a Plan Contingency Roadmap
- Establish Strategies to mitigate the extreme polarity response - its not good or bad - its an experience
Outcome - What will be achieved by this activity?
- Stimulate the economy by incentivising audiences to attend live shows at bars and venues.
- Elevate the standard of Independent Music Artists to enable them to perform and increase income opportunities
What types of audiences will benefit from your activity?
- Independent Music Artists
- Hospitality and Tourism Operators
How your activity will contribute to employment opportunities and the expected economic benefits of your activity for other industries such as hospitality and accommodation and for your organisation.
- This program will offer independent music artists the opportunity to stay in business in a changed ecosystem thanks to the COVID lockdowns.
- This program will allow us to partner with Supply Chains in the industry in turn increasing income opportunities for them and for us
- A clear pathway for the Music Artist to execute their business plan and stay on track in the face of challenges in their business
- The understanding of strengths, weaknesses, opportunities and threats for the Music Artist helps them to maximise their Income streams such a Touring, Streaming, Merchandise and Partnership Funding Opportunities.
- An empowered and stable Music Business has the ability to sell more tickets to a live show and increase the earning ability of the Venue Promoter as a result.
- A secondary benefit of an empowered and stable Music Business selling more tickets, increasing audience numbers into that local community in turn needing additional Accomodation, Hospitality and Transport services.
Metrics
- We have facilitated 15 Artists through the FACE THE MUSIC program in 2021.
- Five artists released singles as a direct result
- Two of these Artists (Jade Holland and Laura Frank) reached Number One on some Australian music charts
- Thanks to this program, we have signed a further 10 new Artists to the agency and the Manick Label with a schedule of 20 new music releases in place for 2022.
Letters of Support
Testimonial
