YOUR SHOW.
STARTS HERE.

Goal: Establish clear accountability, lock down cross-promotional Venue incentives, and ingest the touring brand's intellectual property.

• Download the Brand Kit from the Portal: Official high-res images, video sizzle reels, social assets and approved ad copy.
• Brand's target demographic data: Pushworth will provide this to you as part of the negotiation process. Leverage off this data to pin point the best reach for your Venue.
• Program the Venue Upsell Funnel: Don’t just sell a show ticket. Build bundled ticket types into your ticketing platform (e.g., Show + 2-Course Bistro Dinner package, or VIP Priority Seating + Drink Token).
• Set the Internal KPIs: Establish weekly ticket sales targets. Align with the Food & Beverage (F&B) Manager to project staffing needs based on ticket tiers sold.
• Show Shout Out: Schedule a time with Pushworth for the frontman/lead artist to record custom video drops specifically naming your venue (e.g., "Hey Gold Coast, we are heading to the [Venue Name] RSL on November 14th...").
• Production & Tech Rider: You will receive the Production Worksheet and Tech Rider with your Pushworth Contract. Review immediately with your in house tech team to confirm everything will be delivered. Sign the Contract, Worksheet and Riders and return to Pushworth within 48 Hours to ensure your venue can host this show.
• Hospitality Rider: You will receive the Hospitality Rider with your Pushworth Contract. Review immediately with your in house event team to confirm everything will be delivered and managed.
• Ticket POS Link: If you set up the ticketing via your own in house platform, make sure you provide the Show Link to Pushworth so that they can include in all the Show Promotion by the Music Brand. If Pushworth set up the ticketing via Oztix, they will provide this link to you to include in every promotional activity that you do to ensure potential ticket buyers have access to the direct show ticket source.

Goal: Leverage your most valuable asset—your existing member database—to build immediate, early ticket momentum before spending a dollar on external ads.

• The "Members Only" First-Access EDM: Send a dedicated email blast offering a 48-hour exclusive window with a small member discount or priority seating perk.
• In-Venue Digital Takeover: Flash the show creative across every internal venue screen (gaming machines, foyer presentation screens, sports bar TVs).
• The Point of Sale (POS) Push: Print custom slips at the reception desk and bottle shop counters featuring a scannable QR code leading directly to the ticket page.
• Venue Magazine / Newsletter Feature: Secure a prime, half-page placement in the upcoming monthly Venue print layout or digital newsletter.

Goal: Blanket the Venue's geographical catchment area using data-driven digital funnels.

• Meta Ads Geo-Targeting Strategy: Launch Facebook and Instagram video ads. Target a strict 15–25km radius around your Venue. Target lookalike audiences built from your existing member email database.
• Music Brand Affinity Interception: Set your Meta ad targeting interests to people who love the original artists the music brand represents (e.g., if it's a '70s rock brand, target local fans of Fleetwood Mac, AC/DC, or Pink Floyd within your postcode radius).
• Publish the Facebook Co-Hosted Event: Create a Facebook Event page from the Venue’s profile and add the touring music brand as a co-host so the show populates directly on their official artist page.
• Local Postcode SMS Blast: Send a punchy text blast to members living within a 15-minute drive of the Venue, using scarcity copy (e.g., "Selling Fast: The [Brand] hits our stage next month. Secure your table before public release: [Link]").

Goal: Dominate the physical community and leverage traditional local media.

• Street Team & Poster Run: Distribute high-quality physical posters and flyers to high-traffic local spots, sports clubs, bowls clubs, and community hubs within your demographic footprint.
• SEQ Gig Guide Aggregation: Manually submit the event listing to high-traffic regional gig directories like Australia's Biggest Gig Guide, local tourism boards, and regional community calendars.
• Local Radio & News Pitch: Send a structured press release to local community radio stations and regional newspapers. Offer 2x double passes for an on-air listener giveaway to buy free editorial chatter.
• Cross-Promotional B2B Partnerships: Partner with nearby businesses or local motels (e.g., "Show your ticket stub at [Partner Motel] for 10% off accommodation on show night").

Goal: Convert the "maybe" audiences into hard ticket sales as the date approaches.

• Execute the Meta Retargeting Campaign: Fire up ads targeting anyone who visited the ticket page but didn’t complete a purchase, or anyone who interacted with your initial event videos.
• The F&B / Bistro Squeeze: Blast an email to ticket holders reminding them that bistro tables are filling up fast for pre-show dinner. Use this to force secondary bookings and secure early Venue arrivals.
• Urgency Marketing Broadcast: Update social banners and ad copy to reflect real scarcity elements (e.g., "Final 50 Tickets Left", "Balcony Standing Room Only").

Goal: Ensure a flawless production experience while laying the groundwork to sell the next brand show.

• Production & Tech Rider Advance: Refer to the Contract, Worksheet and Riders again to confirm you can deliver all requirements as contracted. Run a final check on the audio-visual requirements, production schedules, green room riders, and load-in timelines with Pushworth.
• Capture Assets for the Future: Organise a videographer/photographer to capture the energy of the packed room, the crowd singing along, and the brand's merchandise table. This is your prime marketing asset to sell out your next music brand booking.
• Next-Show Bounce-Back Foyer Marketing: Setup prominent pull-up banners and digital display signs at the showroom exit doors highlighting the next major music brand coming to the Venue next month. Have a QR code ready so patrons can buy tickets on their phone the moment they walk out of a great night.