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Bands are: within first radius, above first radius to outer radius, and beyond outer radius.
First 72 hours and final 14 days may overlap for short campaigns; these are separate indicators, not a 100% split.
Use one consistent measure, such as buyer survey responses or attributed purchases. Include unknown sources in Other. Clicks are not purchases.
Aggregated figures only. Do not include customer names or contact details. Blank figures are shown as Not supplied.
Charlotte Day
Customer Service Manager
Charlie
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